Be it bloody violence, cigar smoking, and women being dismembered and shoved into fridge, DC Comics has done it all. In a very silly incident, the company decided that they had to draw the line with beer.
When Action Comics #869 was originally released it had a somewhat subdued cover in which Clark Kent and Pa Kent are hanging out by a fence on the family farm. They appeared to be talking life, holding bottles of something, on which was scribbled “Crow Root Beer.” That’s as Americana an image can get, right?
Not so thought DC. That Superman drinking something that might be seen as beer was to them morally unacceptable. They recalled the issue and republished it. In the reissued version, the name of the drink was “Soda Pop.”
4. Wolverine #131 (1998)
Before the age when the Internet was all-powerful juggernaut that it is today, comic books had a different way of transmitting pages for proofing. The fax machine was way faster than the post but the technology was still quite bad and compromises had to be made. Since fax machines could only transmit black and white images and clarity was a big issue.
Writer Todd DeZago’s script corrections for Wolverine #131 got mixed up in the transmission between himself and the comic’s letterer. Due to the unclear fax, the man made a complete howler when the comic’s panels described the villain Sabretooth with an anti-Semitic slur instead of the word “killer.” Unfortunately for the publishers, thousands of copies made it into public circulation before the error was corrected.